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By Maarja Anderson Hewitt · March 1, 2025 · Curated by George's Blog
This is wild - Amazon is testing sending traffic OFF Amazon to a brand's store.Has anyone seen this in action yet? I'm so curious to see how it will look in search results.I completely missed this news while I was off on vacation, blissfully unaware. Now that I’m catching up, this feels like a big one!According to Amazon's release, "we’re now testing a new shopping experience in beta where we’ll show select products in our search results even if we don’t sell them in our store, and link to the brand’s website to make it easy for customers to purchase them there."The reactions on LinkedIn have been all over the place - some people are confused, others are praising Amazon’s ingenuity. I'll be so curious to see how it plays out.In case you also missed the announcement, I'll link it in the comments!