Kate Bray - TikTok Amazon Partnership
By Kate Bray · August 15, 2024 · Curated by George's Blog
Breaking down some datapoints around the Amazon/TikTok partnership in this week's Amazon update. Brought to you by Incrementum Digital as always. Here are some of my favorites: - In 2023, the In-App Advertising market reached US$315 billion, with a 46.2% share of the Digital Advertising market.- The preference for e-Commerce over social commerce is 63% among users.- The main barriers to social commerce conversion are lack of trust (#1) and expensive shipping (#2).- Facebook is rated as the platform with the best social commerce experience, followed by Instagram, YouTube, and TikTok but the amount of time spent on these apps is wildly different than these rankings reflect. - TikTok users spend an average of 42 hours per month on the platform, compared to 26 hours on YouTube, 17 hours on Facebook, and 11 hours on Instagram.- TikTok influencers have twice the engagement rate of Instagram influencers.- TikTok brand accounts I recommend brands follow for strategy inspo: @strawberrymilkmob @mohawkchevorlet @remmiebyriley hashtag#tiktok hashtag#amazon hashtag#socialcommerce hashtag#ecommerce hashtag#update