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By Jonathan Hawkins · October 8, 2025 · Curated by George's Blog
If you aren't moving forward you're standing still.
That's one of the key messages from the third annual Marketplace Index from PODEAN. Doing a solid, consistent job from one year to the next simply isn't enough in an environment as competitive as Amazon in the UK.
So while The INKEY List | B Corp hasn't done anything wrong - and in fact they've done a lot right - the competition have stepped it up, and the iconic British brand has fallen 6 places in the UK Skin Care rankings to 11th.
🙌 The good stuff:
Stock availability improved ✅
The Amazon badge rate increased ✅
Product ratings went up ✅
🫸What held them back:
Media sometimes lacked category keyword targeting 🎯
Some aspects of content were missing helpful details ✍
Richer content wasn't always maximised 🖼️
Want to know more about the winners, losers and everyone in between? Head to https://lnkd.in/ejxwsJNw, or get in touch to find out how to out-rank the competition next year...