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By Sean Frank · July 22, 2025 · Curated by George's Blog
Everyone is comparing amazon prime day sales wrong.
There were 2 days last year, and 4 days this year.
But "DAY 2 WAS DOWN 80%!!!" isnt right.
There is a first day and a last day.
Those are the comps.
Day 2 and 3, the middle days, are the incremental ones.