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By Destaney Wishon · September 15, 2025 · Curated by George's Blog
The real story behind Amazon x Netflix isn’t streaming.
It’s demand creation. Most brands only prioritize capturing demand, leaving them constantly behind.
If someone types “blue pen” into Amazon, you serve an ad for blue pens. Amazon created the demand, you just showed up in the right place.
Simple. Efficient.
But here’s the catch: eventually, you run out of fish in that pond🐟
There’s a finite number of customers searching for your exact product.
This is why the Amazon x Netflix partnership matters.
With TV ads, you’re not just waiting for someone to type in a keyword, you’re creating demand at scale:
✨ Less competition and distraction than an Amazon SERP
✨ A wider pool of customers who didn’t even know they wanted your product yet
✨ Storytelling that builds emotional connection before the search ever happens
The best part? Amazon DSP creates operational efficiency in the process:
✔ Plan and buy TV inventory seamlessly
✔ Use AMC to close the loop, retarget viewers with search ads, or refined remarketing audiences
✔ Connect upper-funnel awareness with lower-funnel conversions like never before
The brands that win in 2026 won’t just capture what’s already there.
They’ll widen the pond into a lake, and connect the dots from TV to search to purchase.
Video breakdown here 🎥 👇
(Also please excuse my fishing references, probably not the most accurate use of terminology)