CEO. You don’t like Amazon. Your customers do. Solo Amazon Operator. ⠀ “FBA isn’
By Aaron Moore · November 15, 2026 · Curated by George's Blog
CEO.
You don’t like Amazon. Your customers do.
Solo Amazon Operator.
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“FBA isn’t profitable.”
“We can’t control the resellers.”
“Not much sells there.”
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Those are problems to investigate. Not a complete channel strategy.
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Especially when the inventory you sell through other channels ends up on Amazon anyway.
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You avoid running the channel.
Someone else gets the sale.
You still deal with the brand consequences.
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I’m not saying every brand should put 90% of its sales on Amazon. Depending on one channel carries its own risk.
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But if that’s where your customers buy, refusing to take it seriously isn’t protecting your business.
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Check the actual margins. Understand the demand. Know who’s selling your products and how they’re presenting them.
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Then make the decision.
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Hire experienced help. Hold them accountable. Replace them if they don’t deliver.
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Or get in and learn the work yourself.
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Yes, Amazon is frustrating.
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But “I don’t like dealing with it” and “it doesn’t make business sense” are two different conclusions.
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Make sure you know which one you’re defending.
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Solo Amazon Operator.