Empower your digital commerce teams to test & learn AND hold them accountable. �

By Emily Jones · November 15, 2026 · Curated by George's Blog

Empower your digital commerce teams to test & learn AND hold them accountable. 🔥

I really appreciate the space and opportunity to test and learn at Royal Canin.

It’s another example of the values on the wall being lived and breathed (and why I feel so lucky to have landed here 🥺).

We’re constantly testing hypotheses, reviewing results and adapting our plans based on what we learn.

When proposing a test, I think it helps to agree a few things upfront :

💭 What’s the hypothesis? And why do we believe it?

📊 What results are we expecting?

📏 How will we measure success? Which KPIs and against what baseline?

🧭 What decisions will the outcome help inform?

And then comes the MOST painful bit…

FOLLOWING UP!!!

🥳 If it went to plan:

❓What results did we drive?

❓What did we learn?

❓What could we change or test next to optimise further?

😬 If it didn’t go to plan (or the outcome surprised us):

❓Were the test conditions right?

❓Could something else have influenced the result?

❓Was it the wrong timing OR do we need to rethink our hypothesis?

A test that doesn’t deliver the expected result isn’t a failure! As we’ve tested something and we’ve learnt something 🔥

And while test & learn is often associated with media and content, it’s just as relevant to commercial decisions and ways of working.

What are you testing at the moment?