EMARKETER 's Top Trends to Watch in 2027 is out today, and it's one of my favori
By Eleni Digalaki · November 14, 2026 · Curated by George's Blog
EMARKETER's Top Trends to Watch in 2027 is out today, and it's one of my favorite reports we publish all year!
There are many sharp takes in there, spanning our coverage areas, but here are four that stood out to me:
🟡 AI agents will start negotiating ad deals with each other, and today's ad tech platforms will have to fight off new agentic marketplaces to stay in the middle of those deals (by Yory Wurmser).
🟡 The great AI platform shakeout will begin, and the platforms left standing will push their most valuable users onto paid plans where advertisers can't reach them (by Nate Elliott).
🟡 YouTube’s growing dominance across TV, social media, and AI visibility will break down marketing silos (by Minda Smiley).
🟡 TikTok will keep more of the sales it inspires, so the platform’s vaunted halo effect on Amazon, D2C, and retailer store sales will shrink (by Sky Canaves).
Link to the full report in the comments for subscribers.
#marketing #AI #retailmedia #2027trends