I saw this truck and knew I had to tweet it. I love this kind of branding. Nobod

By Michaelgirdley · November 14, 2026 · Curated by George's Blog

I saw this truck and knew I had to tweet it.

I love this kind of branding.

Nobody calling a septic company cares about the font. They care whether you show up and pump the tank.

Meanwhile I watch new founders spend months playing house. Logos, forms, fancy offices. Everything except selling.

You can pay a branding firm $20k-50k for a name. I think that's awful.

When a home services company pulls up and the rep has a fancy truck and an iPad, I know I’m about to get hosed.

What's the ugliest logo on a business you'd still trust?