Proud Partner Moment! 🤗 When we first started working with Post-it , they were
By Adamjbrown23 · November 14, 2026 · Curated by George's Blog
Proud Partner Moment! 🤗
When we first started working with Post-it, they were a big legacy brand that wanted to be more cool, current, and social forward. Sircle Media created a social strategy and began executing on their behalf. Per usual with a structure like this, there were moments where they wanted to hop on trends and be timely, but also wanted to be careful and diligent before posting. This is a friction that is very common, and I totally understand, but one that needs rethinking in order to succeed.
We often tell brands it is impossible to win the moment, while also trying to be overly thorough and/or analytical. You have to empower your social team to see, act, and post with autonomy and confidence. If you have creative thinkers who live and breathe social, and who are "in the culture" with their eyes peeled, you can find opportunities to pounce!
When Microsoft went out, we turned it on. A simple image, with Post-it at the center of it all. I believe this was their most successful post ever; a social win and a high-five moment for a great client and a pretty cool agency.
Well done, Sircle Squad! đź‘Ź
#cpg #socialmediaagency #socialmediastrategy