We have now run 1,250+ screening interviews with Amazon ad managers. Here is wha
By Prem Gupta · November 14, 2026 · Curated by George's Blog
We have now run 1,250+ screening interviews with Amazon ad managers. Here is what changed in how we hire.
We used to read CVs one by one. Now each CV is scored against the client's own checklist for that role.
Our video interviews ran on third-party links that kept breaking. Now we run our own, scored for PPC, DSP and AMC separately.
Our test used to be mostly formulas. Now it is timed decisions: search terms, budgets, seasonality. That is where candidates fail.
We used to trust the result. Now we record the whole screen and run AI checks.
And clients used to get a CV in an email. Now they get the screening video and test results in one profile, before they meet anyone.
The result: fewer than 1 in 100 applicants reach a shortlist, and most clients hire after one or two interviews.
Every change came from watching where good-looking candidates failed. The test keeps changing because Amazon Ads keeps changing.
If you are hiring for Amazon Ads, message me.
#amazon #hiring