"Never send a letter or a memo on the day you write it,” said copywriter David O
By Eshleyner · November 14, 2026 · Curated by George's Blog
"Never send a letter or a memo on the day you write it,” said copywriter David Ogilvy. “Read it aloud the next morning,” he said, “and then edit it."
Because it’s easy to get too close to your writing, too familiar and comfortable. Distance yourself from your work to regain objectivity, to ensure your message is accurate, and clear:
Take the weekend…
Leave the words. They’ll be there when you’re back, unchanged.
But you—your attitude, your perspective—will be different.
And this will make a difference.