I teach community as three connections: the connection point, the connection to
By Sophie Miller · November 14, 2026 · Curated by George's Blog
I teach community as three connections: the connection point, the connection to you and the connection to each other. here's what ya need to know !! ☁️ ⋆˚ ad
that last one is the hardest to see because it often happens without you, in a Reddit thread or under someone else’s post, and nobody thinks to tag the brand when they’re recommending it to a friend.
this is why I find social listening so interesting from a community point of view.
people don’t become advocates overnight (!!!!), they move from observer to follower to community member to advocate, and those mentions can show you who’s already on that journey.
it’s also a chance to thank them, answer their question or simply understand how they describe you when they think you’re not listening.
Planable has just published a guide with 18 ways teams are using brand, topic and competitor mentions, and the use case that stood out to me was a credit union and a healthcare brand tracking their names so they could find compliments and questions that never tagged them.
it’s such a small habit, but I think this is how community starts to build, with someone feeling noticed before they’ve ever joined anything.
if you want to try it, Planable’s social listening add-on has a 30-day free trial and you can check it out here: https://lnkd.in/ejtKiYBm
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