Sales fell 34%. “Lower search demand” was one explanation in the agency’s report
By Konstantin Chernyshyov · November 13, 2026 · Curated by George's Blog
Sales fell 34%. “Lower search demand” was one explanation in the agency’s report.
That explanation matters because it shapes what you do next. If the market has slowed, waiting for demand to recover can sound reasonable.
So I checked the searches behind the claim.
On one key search, the brand’s share fell from 24% to 7.4%, then to 3.6% over two weeks. The market for that search held.
That changes where I’d look next. Before accepting a market explanation, I’d examine what changed in the account’s coverage of those searches.
Campaign pauses were confirmed. But this case doesn’t establish which cuts caused which losses. The next step was to compare the timing of lost share with pauses, bids and budgets, rather than jump to another fix.
You don’t need to rebuild the whole investigation to ask for that distinction.
Take this to your next agency review:
“Show me whether demand fell across our priority searches, or whether we lost share. What should we do next based on that?”
The explanation you accept becomes the problem you spend the next month fixing.