People keep asking me if it's too late to start selling on Amazon in 2026. Meanw
By Byoungsfl · November 13, 2026 · Curated by George's Blog
People keep asking me if it's too late to start selling on Amazon in 2026.
Meanwhile, I've launched 40 new products this year.
And I can tell you that I've never had an easier time researching, developing, and launching products than I do right now.
The biggest reason?
AI and data.
When Jennifer and I started selling on Amazon back in 2016, we didn't have access to the same tools we have today.
Product research required a lot more manual work. Understanding market demand, evaluating competitors, and figuring out where the opportunities existed took time.
Today, I can use AI alongside actual marketplace data to help evaluate opportunities and make decisions much more efficiently.
But there's something important I want people to understand.
AI doesn't automatically make you a successful Amazon seller.
You still need to understand product development, sourcing, margins, competition, and how to actually build a brand.
The tools have improved.
The fundamentals haven't changed.
And that's why I still use the exact same process we teach inside Seller Systems Academy
when I'm launching products in my own business.
I don't teach one strategy and go do something completely different.
I'm actively using these systems to research and launch products today.
So when someone asks whether Amazon is still worth pursuing in 2026, my answer is yes.
That doesn't mean every product is going to succeed or that building a brand is easy.
It means the opportunity is still there for people willing to learn how to evaluate it properly.
And in my opinion, the tools available today make that process more accessible than ever.
I'm curious what other Amazon sellers think.
Has AI actually improved your product research process, or are you still relying primarily on traditional methods?