What an energizing day in Ithaca yesterday! Grateful to have been an executive g
By Kara Rousseau · November 13, 2026 · Curated by George's Blog
What an energizing day in Ithaca yesterday!
Grateful to have been an executive guest speaker in Professor Dan Hooker's "Marketing on the Edge" MBA class at Cornell SC Johnson College of Business.
My theme was "Connecting with Customers in a Dynamic Media Environment," drawing on 30 years building and leading marketing teams at Disney, Warner and, most recently, Walmart Connect.
We explored the two sides of that connection:
🔹 B2B: building a brand that businesses believe in
🔹 B2B2C: creating solutions that help brands connect with consumers, from retail moments to entertainment moments, and prove the ROI
We also looked at the growth and evolution of retail media and commerce media, and how new developments like AI are shaping what's next.
This group was curious, fully engaged and asked thought-provoking questions. The future of marketing is in good hands.
Thank you, Daniel Hooker , for the invitation! Sharing what I've learned through consulting and guest speaking is an honor and a pleasure, and I look forward to doing more of it.
#Cornell #MBA #B2BMarketing #RetailMedia #OmnichannelMarketing #MarketingLeadership #Storytelling