How do you stand out in commerce when everyone sounds the same? People can know
By Bethmbruce · November 13, 2026 · Curated by George's Blog
How do you stand out in commerce when everyone sounds the same? People can know your name and still miss half of what you do. I saw that firsthand helping The CPG Guys show partners what they could do together beyond the podcast. It’s a lesson I’ve come back to in my first 60 days building Commerce Growth Advisory: a good story helps people see where you fit in the work they’re already trying to do.
This week’s edition of The Commerce Shift is a little more personal than usual. I’m sharing what I’ve learned (and relearned) in those first 60 days about what it takes to stand out and get the work out the door. And yes, Leo made the cover.