We have all walked past a restaurant with a blindingly bright neon sign outside.
By Oliver Bradley · November 13, 2026 · Curated by George's Blog
We have all walked past a restaurant with a blindingly bright neon sign outside.
You stop. You stare. You walk up to the window.
Then you look at the menu, printed in 4-point gold typeface on a white background.
You walk away. Unreadable.
That is the exact trap of treating attention as the finish line in e-commerce and packaging.
Predictive attention tools like Dragonfly AI, Vizit and Neurons are brilliant at measuring that neon sign effect. They tell you if your hero image hijacks the visual cortex and wins the scroll. Great!
Branding tools like CreativeX check that your brand assets show up consistently. Awesome.
Attention is necessary. It is not sufficient.
Distinctive Brand Assets DBA's on visual content matter for salience; I get it.
BUT...
Winning Conversion requires both Attention, Branding and Glance Readability.
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Readability drives REACH.
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More shoppers on small mobile screens.
More older shoppers who statistically have poorer eyesight.
Byron Sharp proved that growth comes from penetration and broad reach.
If shoppers cannot read your pack at a glance on a phone, you cannot reach them.
A is Attention.
B is Branding.
C is Communication.
RHINO fixes the C.
People forget to test for C as they don't test on a mobile screen.
On any screen "unreadable is unbuyable", but it's their smartphone that the shopper defaults to when corporate workflows for approvals default to desktops.
DM me if you want to test whether your hero assets actually communicate on mobile, or just catch the eye then lose the basket. I'll set you up with a free RHINO AI trial.
15 Blue Chip companies are already using RHINO to test their "C"
Don't ignore Byron. Fix your reach with RHINO.