episode 3 of my HubSpot series (AKA. my favourite project I've ever worked on) i
By Sophie Miller · November 13, 2026 · Curated by George's Blog
episode 3 of my HubSpot series (AKA. my favourite project I've ever worked on) is now live and I spill *everything* you need to know about all things Instagram (ew) ☁️ ⋆˚
most of my audience is on LinkedIn now, but Instagram is where people get to know us, so if you’re trying to grow there this is what I’d tell you over a coffee (or tea, or water, or whatever your gig is - I'll take a Fanta Zero)
→ give every post a job before you post it: ours are either there to reach new people, nurture the people who already follow us, or sell something, and once you know which one it is you stop panicking over the wrong numbers. a nurture post with low reach isn’t a flop if your DMs are full *mic drop*
→ give every month a job too: before Scroll Forward tickets went live we spent January going wide, February getting to know everyone who’d just found us, and March selling, so by the time tickets dropped we were selling to people who already knew us and not to strangers.
→ keep an eye on your sends (!!!) so much of Instagram has moved into group chats and DMs now, so if you’re only looking at how many people *saw* a post you’re missing most of the story.
→ and please (please please please please please) don’t reinvent yourself every time you grow. we’ve been posting carousels for over five years while everyone told us reels were the only way, and because of that people know it’s a PLM post the second it lands in their feed !!!
catch the full episode here and enjoy: https://lnkd.in/eMWN-Uyu