Read this when Black Friday's done.... Before the record week emails start flyin
By Antfinch · November 13, 2026 · Curated by George's Blog
Read this when Black Friday's done....
Before the record week emails start flying round, here's my quick list..
Did every deal actually run?
Check the ones you paid for went live, at the price you agreed, for the full window.
What went out of stock, and when? A hero product selling out on Friday afternoon looks like a great result. It's also a whole weekend of sales you didn't get.
When did the ad budgets run dry? If campaigns capped out by lunchtime, the busiest bit of peak ran without you.
What's Amazon ordering now? Confirm the restock POs quickly. Your confirmation rate doesn't take Christmas off.
And write it all down while people still remember why things happened.
By January it'll be "I think it was something to do with the warehouse?"
Then in January we do the margin bit. (Yes, I'm going to keep banging on about that.)
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🚀 I help Amazon vendors fix the issues that slow sales and kill margin.