How do your ads and deals work together to drive purchases? Finding out just got
By Aby Angilivelil · November 13, 2026 · Curated by George's Blog
How do your ads and deals work together to drive purchases? Finding out just got easier—just in time for the holidays.
New promotional signals are now available in Amazon Retail Purchases within Amazon Marketing Cloud (AMC), giving advertisers a clearer picture of how advertising and promotions work together to drive results.
By looking at deals, discounts, and coupons alongside advertising activity, advertisers can better understand what's influencing purchases and where there may be opportunities to optimize. In a closed beta analysis, one brand projected 8.8% revenue growth by optimizing deal and media budgets together, without increasing total spend.
Here's what advertisers can do with these new signals:
✅ Measure promotional performance: Compare purchases made with and without deals, discounts, and coupons.
✅ Understand shopper behavior: Explore how promotion-responsive shoppers and full-price buyers behave differently to inform audience strategies.
✅ Plan for key shopping moments: Use historical promotion signals to help shape strategies for peak shopping events.
Already subscribed to Amazon Retail Purchases? These new signals are available now. If not, you can find Amazon Retail Purchases under Paid features in AMC.
Learn more here: https://lnkd.in/gdgRthnZ
#AmazonAds #AmazonMarketingCloud #HolidayPromotions