The worry I hear most from TikTok Shop brands about samples is some version of “
By Vdramsey · November 13, 2026 · Curated by George's Blog
The worry I hear most from TikTok Shop brands about samples is some version of “are we actually getting anything back for all of this product?” A lot of teams end up spraying and praying, approving requests in bulk, and hoping enough creators post + sell to make it worth it. When you have hundreds of requests sitting in the queue with the clock running on all of them, it’s hard to blame anyone for doing that.
The usual mindset is, "let me look at follower count or last month’s GMV", but those don’t tell you much about your product. A creator can sell $15K on TikTok in a month and still be a poor bet for you, because they usually sell $9 items and yours is $34, or because they’ve requested from you five times without a single sale 🥹 .
That’s the gap we built Euka AI Sample Score for. Every sample request now gets ranked on how likely the creator’s videos are to drive $100+ in sales within 60 days. Now, you get a read on a creator even if they’ve never worked with you before.
The part I like most is that it shows its work. Hover over any score and you’ll see the top three reasons behind it, including what’s helping and what’s holding it back. You still make the call on every approval, you just get to make it with a lot more context than a follower count, and then check how those approvals paid off in the Samples view of the P&L Report once the 60 days are up 😉 .
It’s already on for every brand on Euka, so if you’re a customer, sort your To Review tab by Sample Score next time you’re in there and let me know what you think!
I’m curious -- if you don't have this score, how are you deciding who gets a sample right now?