Register for our November 18 ANA Brand Experience Committee meeting! Hear from f
By Zain · November 13, 2026 · Curated by George's Blog
Register for our November 18 ANA Brand Experience Committee meeting! Hear from five inspiring leaders on how brands can build cultural credibility, create meaningful physical experiences, and turn emerging consumer behaviors into lasting brand equity. ✅️
Here’s what’s on the agenda:
🔹 Gen Z Authenticity
Natalie Griffith, Director of Cultural Insights at Collage Group, and Nicole Buchanan, Senior Director, Head of Cultural Strategy & Multicultural Sales at SiriusXM Media, will explore how SiriusXM is moving beyond trend-chasing to build cultural credibility with Gen Z through cultural insights, trusted discovery, human curation, and smarter media strategies.
🔹 The Return of Touch: Building Brands People Can Feel
Tim Maleeny, Chief Client Strategy & Integration Officer at Quad, will share how brands can use physical experiences — from direct mail to in-store moments — to reconnect with consumers experiencing digital fatigue, drawing on Quad’s research with The Harris Poll.
🔹 Level Up: How State Farm Turned Gaming Culture into Brand Equity
Stephanie (Robertson) Royal, Creative Strategist at State Farm, and Christina Schreiner, Group Account Director at Infinity Marketing Team, LLC, will unpack how State Farm transformed The Gamerhood into an owned IP platform by combining creator partnerships, entertainment, and interactive storytelling to build long-term audience affinity.
Register at the 🔗 in the comments to join us on 11/18!
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