Things that are not an Amazon strategy: Turning the ad budget up in November. Ru
By Antfinch · November 11, 2026 · Curated by George's Blog
Things that are not an Amazon strategy:
Turning the ad budget up in November.
Running the same deals as last year because they ran last year.
A 40 slide deck that's been opened twice.
Hoping the VM remembers you fondly.
Getting the AVN done.
Adding more products.
A strategy is much more boring than any of that.
It's knowing which products you want to grow, at what margin, what you'll give Amazon to get there, and what you won't.
Ideally on one page that the whole team has actually read and understands.
It's the difference between saying "I'm going to get fit" and having a plan you'll actually stick to.
One feels great to say out loud.
The other one gets results.
If your Amazon plan can't answer those four questions, it isn't a strategy yet...it's a to do list.
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🚀 I help Amazon vendors fix the issues that slow sales and kill margin.