I turned down a $6k a month retainer. I would love to say it was principle. It w
By George Barnett Reid 👀 · November 11, 2026 · Curated by George's Blog
I turned down a $6k a month retainer.
I would love to say it was principle.
It was arithmetic, and it was bloody obvious once I did it.
> Brand doing $50M a year on Amazon, already a client
> I could have pitched a $6k/month retainer and kept the margin
> Which buys them one of my ads managers, split across a stack of other accounts
> Instead I placed that same person into their business full time at $3.2k
> They got someone who thought about nothing else
> I got a smaller number and a client who stopped shopping
> Still there 18 months on
That month I learned the thing agencies never say out loud. The margin is the reason your account gets 20% of someone's brain.
I took another year to actually act on it.
P.S. If you use an agency, how many accounts do you reckon your ads manager is on?
If you're hiring an Amazon ads manager: https://lnkd.in/eW55B67k