"I'll just rank organically and skip the ads." I hear this every week. It doesn'
By Steven Pope · November 11, 2026 · Curated by George's Blog
"I'll just rank organically and skip the ads."
I hear this every week. It doesn't work.
If you don't do PPC, your SEO suffers.
Amazon ranks you on sales velocity for a keyword. Ads are how you get that velocity on keywords you don't rank for yet.
Turn PPC off and here's what happens:
Sales drop on your money keywords.
Rank slides.
Organic sales follow it down.
PPC and SEO aren't separate budgets. They feed each other.
Still running organic only? Tell me how that's going.