Untested heroes let you down. 14 elements of this Chobani hero image failed glan
By Oliver Bradley · November 11, 2026 · Curated by George's Blog
Untested heroes let you down.
14 elements of this Chobani hero image failed glance-readability in RHINO testing.
Only two elements passed: "20G" and the brand name "Chobani". That's it.
87.5% of the text on the pack is unreadable on a phone screen.
That is 14 out of 16 text elements failing basic readability thresholds.
Critically, the variant "Strawberry Kiwi" scored 21 APCA contrast and 0% glance readability.
Shoppers cannot identify the flavour at a glance.
"Zero Added Sugar" has 105 APCA contrast, yet scores only 20% glance readability because size and stroke weight fail. High contrast alone is never enough if font scale and stroke width collapse.
If your agency delivers hero images that fail the basic 4Ws on a phone, look for another design partner or get RHINO to test their work and keep them honest.
Winning on the digital shelf, agentic commerce, and social commerce requires glance-readability where people actually buy.
Readability Drives Revenue. Unreadable is unbuyable.
#GlanceReadability #RHINO #DigitalShelf #Ecommerce #PackagingDesign #MobileFirst #HeroImages #ContentOptimization