The useful part of “CPCs are up” is what your Amazon agency says next. An averag
By Konstantin Chernyshyov · November 11, 2026 · Curated by George's Blog
The useful part of “CPCs are up” is what your Amazon agency says next.
An average cost per click tells you the price changed. It doesn’t tell you whether the same traffic got more expensive or the account started buying a different mix of clicks.
Those findings could call for different decisions.
Before you approve the next change, ask the agency to show where CPC rose: which search terms, products and placements. Then ask them to connect that finding to the recommendation.
Higher bids need a case for what the extra spend will earn. Work on a listing needs evidence that conversion is limiting the result.
You should leave that conversation with a decision you understand and a result the team will check.
Ask this on the next call: “Based on what changed in our account, what do you recommend we do next, and what would make you change course?”