Instagram is testing 90-minute videos. But I think the biggest opportunity has l
By Sadlak · November 11, 2026 · Curated by George's Blog
Instagram is testing 90-minute videos.
But I think the biggest opportunity has little to do with video length...
Think about a shopper researching a product.
a) A 30-second Reel catches their attention.
b) A longer expert-led video answers the questions they actually care about before buying.
Months later, that same content could also help AI shopping assistants recommend the product.
One piece of content. Two potential paths to a sale.
Glad to contribute to Net Influencer's latest roundtable alongside 31 other industry experts discussing Instagram's new long-form video and Series features.
My take for CPG brands:
→ Start with real questions shoppers ask AI before buying.
→ Use short Reels for discovery and deeper content to build trust.
→ Measure not just views and sales, but AI recommendation visibility over time.
At ARTAN AI, we're mastering this connection between creator content and AI-driven purchases.
The next competitive advantage isn't just reaching shoppers. It's becoming a brand their AI agents choose.
🔗 Full article in the comments.
#AgenticCommerce #CreatorMarketing #AIShopping