It's been one year since I founded KLB Marketing LLC ! Although I'd been working
By Katherinelebrun · November 11, 2026 · Curated by George's Blog
It's been one year since I founded KLB Marketing LLC!
Although I'd been working as a fractional marketing exec on and off since 2022, this past year has truly felt different.
I formed an LLC, said no to every full-time offer that came my way, and took the plunge into solopreneurship, working with some INCREDIBLE companies and people along the way.
To be honest, I half expected to backtrack within the first 3-6 months and dive back into the comfort of a W2 salary. There have been several days (if not weeks) where I had to remind myself to embrace the fear of the unknown as I navigated uncharted waters.
I don't know if I'll ever fully shake the feeling that it might all end next month, that the end of a client contract might mean the end of my entire fractional career. But (thankfully) so far that hasn't happened, and I feel so lucky to have had at least 1-2 clients consistently, each month, for the past 12 months.
And being a marketer, I've done a LOT of PMF research this past year, refining my own offerings, contract terms, pricing, etc. I'm still learning something new about my own business and value prop with every engagement, which only makes my next engagement stronger and more impactful. (I'll share some of the biggest learnings in an upcoming post.)
Will I someday decide to jump back into a full-time marketing role? Perhaps, but that's not my plan today, or even in the next few years.
If you're thinking about going fractional, or if you are thinking about bringing someone fractional onto your exec team, I'd be happy to talk through the good, the bad, the ugly, and everything in between.