Prime Big Deal Days delivered a 120% surge in ad sales. Most brands left money o
By Parehq · November 11, 2026 · Curated by George's Blog
Prime Big Deal Days delivered a 120% surge in ad sales. Most brands left money on the table anyway.
Sponsored Products impressions doubled. Average Order Value climbed. The event rewarded brands that had their targeting dialled in weeks before the start date.
The brands that didn't? They were adjusting bids in real time, guessing at budgets, and checking in with an account manager who was doing the same thing across 30 other clients.
That's the agency problem nobody talks about. It's not that agencies are bad. It's that your event isn't their only event.
A dedicated in-house manager is in your account every day. They know your catalog. They built the negative keyword banks. They restructured the campaigns before the peak — not during it.
Craig at Spire put it plainly: "There's no way an agency person with 15 or 20 hours would have been capable of doing that."
The next peak event is already closer than it feels. The question is whether you'll be ready for it or reacting to it.