If someone asked to see your Amazon P&L on one page, could you hand it over? Her
By Antfinch · November 10, 2026 · Curated by George's Blog
If someone asked to see your Amazon P&L on one page, could you hand it over?
Here's roughly what I'd want on it, top to bottom:
➡️ Invoiced sales (what you billed Amazon)
➡️ Cost of goods
➡️ Your agreed terms.. coop, freight, damage allowance, whatever you signed
➡️ Deal and promo funding
➡️ Ad spend
➡️ Chargebacks and shortage claims
➡️ Whatever's left at the bottom
That last line is the one that matters. It's what Amazon actually contributes to the business once everything Amazon specific has come out.
It's a bit like checking your bank balance instead of your payslip. Less fun, much more honest.
Most of these numbers already exist, but hey're just spread across sales, finance, marketing and ops, so nobody ever sees them on the same page. Which is exactly how money goes missing without anyone noticing.
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