๐ฅ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐ฆ๐ต๐ผ๐ฝ ๐ถ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ ๐ฐ๐ฟ๐ฎ๐๐ต ๐ฆ๐ฒ๐ฝ๐ต๐ผ๐ฟ๐ฎโ๐ ๐ฏ๐ฒ๏ฟฝ
By Nick Penev ยท November 10, 2026 ยท Curated by George's Blog
๐ฅ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐ฆ๐ต๐ผ๐ฝ ๐ถ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ ๐ฐ๐ฟ๐ฎ๐๐ต ๐ฆ๐ฒ๐ฝ๐ต๐ผ๐ฟ๐ฎโ๐ ๐ฏ๐ฒ๐ฎ๐๐๐ ๐ฝ๐ฎ๐ฟ๐๐!
And the US personal-care ecommerce numbers are getting WILD!
In 2025:
๐ฅ Sephora: $3.05 BILLION
๐ TikTok Shop: $3.00 BILLION
TikTok Shop is already breathing down Sephora's neck, with just $50M separating them!
The crazy part?
SEPHORA spent decades building a beauty retail empire.
TikTok turned viral videos into a shopping mall where discovery AND checkout happen in the same scroll.
Who wins the beauty ecommerce war?
Maybe the brands that stop choosing between social commerce and traditional retailโฆ and start dominating BOTH!
๐๐ผ๐ ๐๐ฒ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ ๐
๐๐ฅ๐๐ ๐๐ ๐ฝ๐ฎ๐ป๐๐ถ๐ผ๐ป ๐๐ผ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐ฆ๐ต๐ผ๐ฝ ๐๐น๐๐ฒ๐ฝ๐ฟ๐ถ๐ป๐ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐... Send your Amazon store link, website or product idea to [email protected] and we'll do a marketing research to let you know if you should bother and what is the opportunity.
We'll take care of the tax and product compliance,logistics,localization and translations and much more!
๐ Big shoutout to my partner Artur Staลczuk, Founder of MarketMaze, for droppinโ this gem post and banner! Subscribe into his newsletter here, itโs straight fire: ๐ marketmaze.me/subscribe