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By Olaye Ik Silva Β· November 11, 2026 Β· Curated by George's Blog
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Before and after: See how a strategic packaging redesign can completely change the way people perceive a product.
Sometimes, a product doesn't need a new formula.
It needs better presentation.
Look at the difference a thoughtful packaging redesign can make.
The before might be functional, but it may not communicate the quality, personality or value the brand wants customers to associate with the product.
The after brings a more intentional visual direction.
Better hierarchy.
More deliberate typography.
A stronger colour palette.
Clearer product information.
A more consistent brand identity.
And here's what matters:
Packaging is not just about making a product look beautiful. It's about shaping perception.
Before a customer experiences what's inside, they already have an impression of what's outside.
That first impression can influence whether they notice, trust or remember a product.
As a brand and packaging designer, this is one of the things I pay close attention to.
I'm not just designing a label or choosing colours.
I'm helping a product communicate its value before a customer even opens it.
If you could redesign one product's packaging, which brand would you choose?
10/30
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