Next adventure: I'm thrilled to share that I'm joining The Clorox Company in a n
By Joan Colletta · November 10, 2026 · Curated by George's Blog
Next adventure: I'm thrilled to share that I'm joining The Clorox Company in a newly created role as Vice President, Brand Building and Growth.
Icon brands are my happy place. From setting Corona on a 10-year growth run with "Find Your Beach" to helping McDonald's put brand and creativity back at the center of its global growth agenda, the work I love most is keeping brands people have trusted for generations both true and fresh. Getting to do that from the inside again, across a portfolio of iconic brands that live in nearly every home (and ALL in mine)—Burt's Bees, Hidden Valley Ranch, Brita, Glad, Fresh Step, Kingsford and Clorox's namesake cleaning products—was too compelling to pass up.
I'll be leading brand-building excellence across Clorox's portfolio of iconic brands, with responsibilities spanning enterprise brand capabilities, agency leadership, marketing's role in innovation and brand talent development, along with social-first marketing, partnerships and brand superiority. The goal: make marketing a stronger engine for growth and build superior brands that connect with consumers and culture. Doing that with a great team is the work I'm most energized by.
Through The Creative Conservancy® I’ve partnered with some of the biggest brands and agencies in the business, on projects and embedded in-house, and the work has been the same at heart: helping icon brands stay fresh and true, and helping marketing organizations make great work more consistently. To every client, partner, mentor, and friend who made it possible: thank you.
To Eric Schwartz, Nina Barton and the entire The Clorox Company marketing team: thank you for the warm welcome. I can't wait to learn from you, build on your momentum, and make icons even more iconic together!