Before adding another product to Amazon, look at what you already sell on your o
By Konstantin Chernyshyov · November 10, 2026 · Curated by George's Blog
Before adding another product to Amazon, look at what you already sell on your own site.
Shop Direct creates another discovery route for eligible products outside Amazon’s catalog. They can appear in relevant Amazon searches and Alexa for Shopping, with a link to the merchant’s store. Eligible products also support Buy for Me, where Amazon completes the purchase from your site on the shopper’s behalf.
For an existing Amazon seller, the starting point is the gap between those two catalogs. Which site-only product deserves a look?
Amazon directs interested existing sellers to [email protected]. Confirm eligibility before spending time on the integration.
Then choose a product you can keep in stock, fulfill reliably and sell with enough left after product costs, fulfillment, returns and service. Participation has no fee; those costs still belong to you.
The carousel walks through the starting checks and onboarding overview.
Start with the product that earns the test. The rest of the catalog can wait.