CEO. I’d rather own fewer SKUs. Solo Amazon Operator. ⠀ If I were building an Am
By Aaron Moore · November 10, 2026 · Curated by George's Blog
CEO.
I’d rather own fewer SKUs.
Solo Amazon Operator.
⠀
If I were building an Amazon business to own long term, this is what I’d aim for.
⠀
20 SKUs or fewer.
$5M to $10M in annual sales.
30% net margins.
A lean team.
⠀
Useful accessories in an established category.
Patents protecting the top sellers.
A small, credible digital presence outside Amazon.
⠀
Not a catalog full of products that need constant rescuing.
⠀
A focused business with strong operations and cash available for the next purchase order.
⠀
Every SKU adds inventory decisions, advertising, listing maintenance, and another place to tie up money.
⠀
I want each one earning its place.
⠀
The goal isn’t to collect more products.
It’s to keep more of what the business makes.
⠀
Enough cash to restock.
Enough profit to pay the owner.
Operations that don’t depend on the owner touching everything.
⠀
And, eventually, a business someone else would want to buy.
⠀
Build something worth owning before worrying about what it could sell for.
⠀
Solo Amazon Operator.