When we launched the Ad Badger MCP on August 27, I had an honest question in the
By Michael Erickson Facchin · November 10, 2026 · Curated by George's Blog
When we launched the Ad Badger MCP on August 27, I had an honest question in the back of my head:
Would regular Amazon sellers and brand operators actually connect Claude or ChatGPT to their ad accounts, or was MCP just a toy for software engineers?
Nine weeks later, here is the live scoreboard from https://lnkd.in/geAS3RZb:
-> 36,819 total MCP calls since launch
-> 7,910 MCP calls in the last 7 days alone
-> 6x weekly call volume compared to the week of August 31
Even cooler than the curve is watching the anonymized live feed at the bottom of the page to see what operators are actually asking their AI to do all day:
- Checking search terms for zero-order bleeders
- Reviewing campaign performance across portfolios
- Finding wasted root words with n-grams
- Adjusting keyword bids directly from the conversation
We included Ad Badger MCP on every single plan (including our 30-day free trial) because talking directly to your ad data should not be an enterprise upsell.
If you have connected Claude or ChatGPT to your Amazon data, what is the #1 question you ask it every week?