Your next Amazon test could start with a product you don't sell on Amazon. Amazo
By Konstantin Chernyshyov · November 10, 2026 · Curated by George's Blog
Your next Amazon test could start with a product you don't sell on Amazon.
Amazon says existing sellers may qualify for Shop Direct with products they don't sell on Amazon. Its Merchant Workspace connects eligible stores through product feeds. Those products may appear in relevant Amazon searches and Alexa for Shopping.
A Shop Direct link sends shoppers to your store. Eligible products also support Buy for Me, where Amazon completes the purchase from your site on the shopper's behalf.
Start by comparing your website catalog with your Amazon catalog. Shortlist a site-only product with reliable stock and enough margin to support the order.
Participation is free. The order still carries your product and operating costs. Work out what remains after fulfillment, returns, customer service and any feed-management costs before committing time to a test.
Confirm eligibility, choose the product and write down what would justify continuing. Review the orders you can attribute to the test and the contribution they leave. Use contribution to decide whether the product earns further time.
Which product on your own site deserves a Shop Direct test?