There is one question I ask every Amazon Ads candidate: "What is a recent Amazon
By Prem Gupta · November 10, 2026 · Curated by George's Blog
There is one question I ask every Amazon Ads candidate: "What is a recent Amazon Ads update you tested, and what happened?"
Amazon Ads changes every month. This year alone we got Ads Agent, sponsored prompts, and AMC opening up to Sponsored Ads advertisers. The person running your account has to keep up.
How candidates answer, per 100:
- About 20 can't name one.
- About 60 name one, but can't say what it changed.
- About 20 name one and tell me the result.
Only that last group tests things on their own. The rest wait to be told.
It is a simple question and it takes 2 minutes. It tells you more about how someone works than their whole CV.
Try it in your next interview.
#amazon #hiring