You won their attention. Can they actually read what you are saying? <<<Your Ran
By Oliver Bradley · November 10, 2026 · Curated by George's Blog
You won their attention. Can they actually read what you are saying?
<<<Your Ranger is in Danger of being Missed in the Scroll>>>
Voodoo Ranger IPA recrafted their hero image, and visually it looks amazing. The artwork grabs attention immediately. But their agency eyeballed the text instead of testing for contrast.
On a 6-inch phone screen, it failed before it even got started:
"VOODOO" scored an APCA Lc of 41.
"RANGER" scored an APCA Lc of 40.
Both fail glance readability on mobile.
Being seen and being understood are not the same brief. When text contrast is below Lc 45 using the APCA contrast test then readability falls off a cliff for 20mm hero images served up on mobile, and online shoppers will simply scroll right past the brand and pack details you spent months refining.
I ask brand teams one question: (and I probably know the answer already but I want to see if they have thought of it themselves and most haven't)
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Do your content reviews treat attention and readability as separate questions?
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Do you have a creative testing tool that tests for readability is my next question. Because if you don't you may be seen and still missed completely because you weren't readable.
#GlanceReadability #Ecommerce #HeroImage #InclusiveDesign #RHINO #VisualFriction #DigitalCommerce #DigitalShelf