A lot of tools are launching MCPs now. Amazon has one. Other software companies
By Carly Mcmillen · November 10, 2026 · Curated by George's Blog
A lot of tools are launching MCPs now. Amazon has one. Other software companies have one. It's basically table stakes now.
So why does it matter which one you use?
Amazon's MCP goes through their reporting API, which means every time you ask a question, it's basically generating a report from scratch.
That takes minutes. Ours takes seconds because the data is already pulled and sitting there. When you're running through five accounts on a Monday morning, that difference is the difference between getting through your review in 20 minutes or spending an hour waiting for things to load.
The other thing that drives me crazy about most MCPs is they just give you raw numbers back. Cool, my ACOS is 32%. What am I supposed to do with that?
Our Context Manager lets you store the stuff that makes those numbers actually mean something. Your target ACOS. Your margins. Your client's goals. The fact that you ran a deal last week and the data is going to look weird. So when Claude looks at your account, it's not just reading numbers. It knows what those numbers should be and why.
And then there's just the practical stuff. You can create campaigns, run the bid optimizer, set up dayparting, manage tags, build automations, all through the MCP. It's not read-only. You can actually do your job from it.
I'm biased obviously. But I've used Amazon's MCP and I've used ours and they're not the same experience.