We sold out AGAIN at Costco this weekend. But that wasn’t even the highlight. Th
By Markalansamuel · November 9, 2026 · Curated by George's Blog
We sold out AGAIN at Costco this weekend. But that wasn’t even the highlight.
The highlight was meeting Ron Vachris, the CEO of Costco.
Someone filmed our interaction, and that video has now generated over 200,000 impressions. Pretty unbelievable.
But here’s what makes this story special to me.
A couple months ago, I heard Ron would be visiting NorCal. I knew there might be an opportunity to be in the building that day, and I envisioned exactly what I hoped would happen.
Three or four minutes. Face-to-face. An opportunity to introduce myself and express my gratitude.
And that’s exactly what happened.
A special thank you to the regional and executive teams who were there. What an incredible group.
I won’t share everything I said to Ron, but much of it centered around one thing. Gratitude.
I didn’t need to sell him on our brand or convince him to try our chips. I simply wanted to thank him for the opportunity to be in his building, serving his members, and building something special.
And yes, we sold out yet again!
Now, here’s something else I want to share.
Social media can be a highlight reel. I’m the first to admit that. It’s why I try to share all sides of entrepreneurship. The wins, losses, struggles, uncertainty, and everything that comes with building a business.
Because most of us are much more than founders.
We’re parents. Coaches. Husbands and wives. We have families, responsibilities, and things far more important than any business we’ll ever build.
Those are the things that keep us grounded.
But every once in a while, something happens that makes you stop and appreciate how far you’ve come.
Sometimes I scroll through the photos on my phone and think, WOW. I can’t believe this is happening right now.
I’ve been building businesses for 25 years. I’ve had a couple that worked. Plenty that didn’t. And more painful lessons than I could fit into a LinkedIn post.
But MARK’S feels different.
For the first time in a long time, so many things feel very, very right.
A fantastic product. A brand resonating with consumers. A small but mighty team and business partner I love working with. Incredible distribution and mfg partners who believe in us. And a roadmap built on years of experience, including some painful lessons.
None of this means we have it figured out. Far from it.
We have plenty of challenges ahead. Difficult days, weeks, and months.
But today, I’m choosing to celebrate.
Because these moments don’t come around nearly as often as we’d like.
And when they do, it’s important to recognize, appreciate, and share them.
Not because everything is perfect. Not because we’ve made it.
But because sometimes the journey itself gives us a reason to smile.
If sharing this inspires someone else to keep going, that’s wonderful.
But I have to admit, it might inspire me most of all.
Grateful to God, my family, our team, our partners, and everyone supporting what we’re building.
Let’s keep this going. 🚀