"Set it and forget it" is terrible PPC advice. But so is doing everything by han
By Andrew Bailiff · November 7, 2026 · Curated by George's Blog
"Set it and forget it" is terrible PPC advice.
But so is doing everything by hand.
The best accounts I've seen do both:
↳ Rules handle the repeat work
↳ A human reviews the decisions that matter
That's exactly how we built Automations in AdLabs.
1️⃣ Describe your rules in plain English
2️⃣ AI builds the workflow you can see and edit
3️⃣ Choose: apply automatically, or wait for approval
Automate the boring part.
Stay in charge of the big calls.
Where do you draw the line between automated and manual?
#amazonppc #amazonads #ppcautomation