Cricut launched TEN new products this year. 😮 As Cricut's Global Ecommerce Cont

By Claire Shields · November 7, 2026 · Curated by George's Blog

Cricut launched TEN new products this year. 😮

As Cricut's Global Ecommerce Content Manager, I've been at the forefront of our DTC go-to-market strategy and things have been BUSY. It's been an exhilarating year, and it wasn't until yesterday's company-wide town hall that the scale of what we accomplished truly sank in.

From brand-new sticker machines, to the next generation of our beloved Maker cutting machine, to commercial-grade heat presses designed to fit right into your own craft space, this has been a year of real innovation for our brand.

I am proud of the role I played in bringing these products to our community, and grateful to have done it alongside such an incredibly talented team.

I can't wait to see the joy they bring to crafters this holiday season!

#Cricut #Innovation #Ecommerce #DTC #ProductLaunch #Crafting

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