Last week, I had the pleasure of attending Supplyside Global Supplements Expo. W
By Justus Mai · November 7, 2026 · Curated by George's Blog
Last week, I had the pleasure of attending Supplyside Global Supplements Expo.
We are always leveling up Harvest Group’s expertise in the supplements field. That means meeting with experts and brands who are in the trenches, and staying up to date on all the trends and practices.
If you don’t keep fingers on the pulse, you miss a beat.
This year’s Buzzword frequency ratings:
• Ketones - 8/10
• Peptides - 5/10 (Surprised by how low this was)
• Alternative Sweetener - 4/10
• Creatine - 10/10
• NAD+ - 3/10
• Pre/Post/Pro Biotics - 7/10
• Omega 3 - 5/10
• Vitamin D - 6/10
• Protein - 5/10 (largest decline observed, market has gotten pretty saturated over the last 2 years)
Putting creatine in everything seems to be the new putting protein in everything. Massive focus on cognitive benefits over physical.
Interested in getting your supplement brand to market? DM me💯