Approved on a 14-inch laptop monitor. Experienced on a 6-inch phone at 16mm. I d
By Oliver Bradley · November 7, 2026 · Curated by George's Blog
Approved on a 14-inch laptop monitor. Experienced on a 6-inch phone at 16mm.
I do not even need to run this through RHINO to show you what is broken.
Try working out the pack size of each bottle from this image on your phone.
"330ml" is practically invisible.
The University of Cambridge algorithm built into RHINO AI by Neem shows that only 11% of adults can glance-read that 330ml pack size on a mobile screen.
That means 89% of shoppers can't tell what they are buying.
Aesthetic minimalism and premium restraint led the way here. But design that looks elegant in an agency deck falls apart on the digital shelf when it ignores how people actually buy: scrolling fast, on mobile, ignoring the product title text completely.
Over 80% of online grocery shopping happens on a mobile phone. If your hero pack is unreadable on a screen, it is unreadable, full stop.
We get it, Birra, you want to look premium, but you need to be readable too. We can help.
Readability Drives Revenue.
Heineken has proven it. Their Heroes are easy to glance read.
#GlanceReadability #DigitalShelf #Ecommerce #RHINO #MobileReady #VisualFriction #ReadabilityDrivesRevenue #PackagingDesign