Introducing Wayfair Delivers the Holidays ! Parents love making the holidays mag
By Amandasiriannievans · November 7, 2026 · Curated by George's Blog
Introducing Wayfair Delivers the Holidays!
Parents love making the holidays magical: the traditions, the little surprises, the moments kids remember. It also takes a lot of mental juggling to make it all happen. We kept coming back to “chief memory maker,” the parent creating the magic with a full heart and a very full mental checklist. (Parents, can you relate? 🫠)
That human truth meets a playful neighborhood rivalry in the spot. Lil Jon’s “Turn Down for What” brings the energy and connects to our focus in sports. Every detail is intentional—that’s what makes a great spot: a human insight, a story people recognize, and a few joyful surprises.
Give it a watch, and stay tuned for what’s next. Huge thanks to the Highdive and Wayfair teams who brought it to life, and to Ad Age, ADWEEK, and others for recognizing it as one of the top ads of the season.
(And in case you haven’t heard, inflatables are all the rage this season. )
Sandro Corsaro Katherine Volpe Brianne Gallagher Fatima Litim Jesse Kiel Joanna Berliner Johnice Bristol Noah Boskey Grey Walters Diana Saenz Kaley Lambeth Erin Wong Marisa Terns (Rondinelli) Alec Jankowski Elaine Kalvelage Doug Fallon Steven Fogel Danielle Murphy