V pleased to have written my first piece for Vogue Business 🔮 As Stylus members
By Annabel Corser · November 7, 2026 · Curated by George's Blog
V pleased to have written my first piece for Vogue Business 🔮
As Stylus members know, I’ve long been tracking how the content creator universe has been re-configuring towards next-gen entertainment production - internet shows, interview formats, game shows, micro series, et al - as influencer antipathy among netizens climbs and the same-old UGC playbook of vlogging, GRWMs, and brainrot wears thin.
For Vogue Business, jumping off from the recent Instagram Features announcement, I investigate where the opportunity in ‘creator TV’ lies for brands, particularly in fashion, as marketing moves away from traditional advertising models and expands to include creative programming that’s set to turn social media into the new telly.
Big thanks to a lovely crew of experts:
Max Cocking & Louby Mcloughlin at DISLO
J'Nae Phillips
Lucinda Bounsall
Chelsie Hares
And Alexis Bittar
Thanks also to Lucy Maguire for the commission!
https://lnkd.in/eYuHMk2n