We launched RHINO at Digital FMCG in London on 3rd March 2026. Eight months late
By Oliver Bradley · November 6, 2026 · Curated by George's Blog
We launched RHINO at Digital FMCG in London on 3rd March 2026.
Eight months later, 15 blue-chip clients have joined the herd. 🦏
Which feels like a very good moment to say thank you, and a slightly awkward moment for anyone who assumed we were just making pack pictures bigger.
With Cyber November underway and Black Friday fast approaching, over 20 CPG brands are heading into the digital shelf bunfight with RHINO-certified glance-readability.
An unfair advantage? We like to think so. Entirely legal. Surprisingly underused.
You can spend an absolute fortune getting your product in front of shoppers. But if they cannot quickly read what it is, which variant it is, or why they should choose it, you have effectively paid for a very small, very expensive mystery.
Our A/B testing proves what sits right at the heart of RHINO:
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Readability Drives Revenue.
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Not squeezing in three more claims onto your hero.
And definitely not "it looks fine on my 32-inch monitor."
To our first 15 clients: thank you for backing RHINO AI by Neem, and putting glance-readability to the test.
Here is to winning across all 4 shelves with RHINO: Physical, Digital, Agentic & Social
And to less squinting, effortless shopping, and an "ahead-of-the-curve" herd that is only getting started.
#RHINO #ReadabilityDrivesRevenue #DigitalShelf #DigitalCommerce #BlackFriday #GlanceReadability #Ecommerce #UX